Creative Imaging within Misleading Advertising in Military

Creative Imaging within Misleading Advertising in Military  ­Review of literature This chapter provides a discussion of the related concepts linked to the aims and objectives of the research as highlighted in Chapter 1. An initial mindset diagram (figure 1) highlighted relevant areas. The concepts or ideas have now been prioritized to include the following. The purpose of the literature review is to show an understanding of the basic concepts of the research and to highlight possible areas for the primary research. To begin with the concept of misleading advertising in the military is addressed for this chapter, Advertising is one of the crucial recruiting tools used by the military services in support of the all-volunteer force.   I feel strongly that the military isnt being advertised appropriately, whenever the real horrors of war are kept secret to todays society. Recruiters using advertisement in the military Military recruiters depend on the immature status of their prey to capture them with false promise. The highest calling of any society is to protect the youth from any danger. Our society today is failing to recognize this call. Clinic Rutgers school of law (2008) highlights that Recruiters insinuate themselves in teenagers lives without their parents knowledge. The interest of parents in the care, custody, and control of their children-is perhaps the oldest of the fundamental liberty interests recognized in our countrys laws. These fundamental rights include a constitutionally protected zone in which parents can direct the upbringing and education of children under their control, without hindrance from the government. https://law.newark.rutgers.edu/files/u/MilitaryRecruitingReportConLitFinal.pdf Sackett (2004) states that In the late 1990s, the U.S. armed forces struggled to meet their recruiting goals and in some cases fell short. This led to the question of how the recruiting process and the recruiters job could be better supported in order to ensure that force strength, force quality and the required skill mix of personnel will be available to meet every changing security and defense challenges.   Military officials recognized that a fundamental understanding of the youth population and of the effectiveness of various advertising and recruiting strategies used to attract them would be extremely valuable in addressing these questions. Clinic Rutgers school of law (2008) highlights that Funding for military recruitment is on the raise. The 2009 military advertising budget totals $20.5 billion. This money is used for slick ads and video games designed by the same marketing firms that create commercials for major corporations, such as Coca Cola, McDonalds and Nintendo. I find this very paragraph very interesting as it talks about different advertising firms that done commercials for Coca Cola which is very different from the ads for the military. https://law.newark.rutgers.edu/files/u/MilitaryRecruitingReportConLitFinal.pdf The military has a comfortable relationship with the entertainment industry for many years now, providing open door base material, contact and consultation to movie studios. Evans (2008) quotes We may think that the content of American movies is free from government interference, but in fact, the Pentagon has been telling filmmakers what to say and what not to say for decades. Its Hollywoods dirtiest little secret. http://www.ringnebula.com/Oil/recruiting-children.htm This message evaluates the property of advertising on recruiting, given that quantitative estimates of the relative helpfulness of Navy, Army, Marine Corps, Air Force and joint advertising programs. The findings indicate the army services achieve enlistments from extra advertisement, and the goods of any branch do not seem to come at the cost (in terms of lost recruits) of any other. Sackett (2004) wrote the development of an advertising campaign for the military. The framework involves (1) tracking the competitive environment for military recruitment to detect factors affecting youth understand and views of military service; (2) examination of audience member beliefs, goals and language; (3) development of a range of message strategies for military recruitment (4) allocation of resources to advertising message strategies. Here I have included an image that I have collected off Google Images of a soldier in duty. The Photographer and Director have been very creative and smart with their work. They have modeled this person to look controlling and passionate in their act of duty. The image gives a real surreal atmosphere with the dark gloomy and moody colours. The settings surrounding this soldier are making him stand out even more. The facial expression shows deep concentration. He is alert and ready for combat but what these television ads never show is any actions or glimpse of battle, just a proud soldier holding a weapon. Video Games       After discovering their use as both recruitment and as military training, The military has reinforced progress of PC war game software, for example; Close Combat: First to Fight this game was created by the military, and targeted for teens. Military recruiters ability to affect young people is seriously enhanced by fascinating imagery shown in the various promotional materials that they bring to schools, including brochures, DVDs, and video games. Dertouzos (2003) points out In recent years, the Department of Defense (DoD) has been spending more than $100 million annually on advertising to support recruiting. It talks about them being successful with involving the youth within the military. For example here is Dertouzos (2003) stating that Advertising has been effective in increasing numbers of high quality enlistments ie, high school seniors or graduates who score in the upper half of the Armed Forces Qualification Test. Evans (2008) highlights that Another success story, in terms of the number of teens and young adults participating, is the US Armys video game project Americas Army, accessed by several million players as of 2007. Americas Army is a highly graphic, fast paced and graphically violent battle simulation for youthful players. The army states that the game is for growing adults, but it is freely available on the Internet without age restriction and is widely distributed to children. http://www.ringnebula.com/Oil/recruiting-children.htm Sackett (2004) highlights the importance of targeting young people The youth population should be a key objective for the military. I included this paragraph from Evaluating Military Advertising and Recruiting book because it will be very helpful when I go to write my next chapter, it talks about the military targeting the youth as their main components to join the military. Military video games are the main tool of educations future by irritating men to bring out all real rampages. Gunter (1998) points out that Throughout the 1990s, increasing numbers of newspaper headlines have highlighted scare stories about violent and horrific video games, aimed at children and teenagers, with themes that emphasize murder and mayhem. It shows that video games within the military has gone viral throughout the social media and can be accessed by any person at any age which is concerning. This is a worrying issue that needs to be spoken out for they are giving the wrong message out to the young men and women to advertise the military. Video games have the attention of the youth and can educate as well as entertain. Its good enough for entertainment, but should war be sterilized and glorified in this way? No it should not! The real horrors need to be made very public and clear. The military advertisement is very clever because how they use the creative side to military video games is the intense graphics. It automatically grabs the viewers attention straight away. They include and pay so much attention to detail that its distracting you from the main message. As you can see I have included a few photographs at the bottom of this section of different military games that I collected off Pinterest. The bold and sharp colours catch your eye immediately which pulls the audience in. They use creative imaging by include so much detail within the background with explosives / smoke and fire, making the soldiers look extremely powerful that nothing could harm or come in contact with them, but in reality they would be killed immediately. With all the smoke blocking and distracting their sight and concentration, that would be giving their enemy an opportunity to shoot and kill. I find it interesting that they have managed to set two different scenes within the creative imaging for example in the other photograph, I find it has a very relaxed and peaceful appearance compared to the graphics beforehand. The colours are a lot more dulled down and calm and dont have such excitement added to the atmosphere, the designers has paid a lot of attention to detail trying to suit the viewers needs by making them comfortable with the games due to the graphics. Though the intense graphics do not betray the truth to the realities of war. Women in the Military Many debate that due to recent conflict, women already serve in combat roles, their service is not formally acknowledged, it obstructs their qualified development and admission to some benefits. Clinic Rutgers school of law (2008) argues that Recruiters give female students the impression that they will be out of harms way. While women do not serve in front line combat positions, they work some of the most dangerous jobs at the front lines. Female students are not informed about the dangers of sexual assault and harassment. Of women receiving care from the Veterans Administration, 23% reported sexual assault and 55% reported harassment during their service. Furthermore, women report higher rates of psychological disorders than men. https://law.newark.rutgers.edu/files/u/MilitaryRecruitingReportConLitFinal.pdf I have included two photographs of women in the military that I collected from Pinterest. What stands out about these two photographs is the person behind the uniform. How these photographs relate to the creative imaging side is how the Photographer have directed these women and modeled them as a strong independent solider. But what these photographs never show is women in their act of duty in the military lifestyle. On the second photograph I find it has a very intense atmosphere with the dark moody background colour, it really sets a strong contrast between the soldier and the background. It makes her personality stand out and her facial expression show more, it almost has film scenery to this photograph with the bold graphics. Mental Health One area of the military that needs to be addressed is the mental health that effects the soldiers lifestyle during and after war. Mental health is a big part of our lives for it reflects on how we control our thinking and the way we react to life.   For it helps decides how we adapt to a variety of requirements, connect to others and make choices. Mental health problems are not a sign of weakness. The reality is that it affects the strong and the brave just like everyone else. Scott (2013) states One in three returning warriors has or is likely to develop serious mental health and / or psychological issues that make it difficult for them to adjust to a normal environment. Mood disorders may affect anyone at any time, but soldiers are at a particularly greater threat for developing conditions such as major depression disorder (MDD) and post-traumatic stress disorder (PTSD). As I was collecting my research I came across a list of the most common side effects of Depression disorder and Post-traumatic stress disorder that Scott (2013) included; Excessive Fatigue (tiredness) Concentration problems Irritability Vision change Reduced reaction time Decision-making difficulties Decreased memory and forgetfulness Attention and concentration difficulties Confused about recent events Repeating of thoughts and questions Personality changes Impulsiveness Anger Feeling as though a certain event is happening again Having nightmares of terrifying events and night sweats Feeling distant from those you previously felt close to Feeling more aggressive or even violent Contemplating suicide Feelings of guilt Sadness Depression Nervousness Changes in sleep patterns I have included two photographs that I researched online the internet (Google Images) that relate to this section on Mental Health. These two photographs give a different message each. One shows a soldier fighting against mental health and the other shows a soldier breaking down from fighting against mental health. For the first poster, the designer has used creative imaging by using typography. The typography is large and bold and contrasts strongly against the background. The colours that have been used on the background have an interesting effect to the poster, the smoky pattern brightens it up against the black. The design is succesful is a sense with all the colours and large text making it eye catching to the viewer. The designer has been creative by modeling the soldier as if he is screaming / shouting, has an intense appearance to the image. For the second poster the designer has created completely different scenery, it gives a more depressing emotion with the dark dull colou rs used within the background. This photograph is successful as it sums up a big percentage of a soldier struggling against is his own mental health, not being able to cope with the wars they have witnessed.   

Why is it important to know what you believe?

What do you believe about God, the Bible, and Jesus Christ BY abbey0883 It is important to know what you believe so you can make the correct decisions in life based on your personal values, and Judge the best way to solve problems in your life. It is also important to know what you believe so if questioned you can intelligently address the concern. If you KNOW you can present the inquisitor with facts so they can evaluate them for themselves. My Beliefs 1 . ) I believe in God.He is the creator of all things Including me. The world and everything in it is so intricate It could not have happened by chance or evolved over billions of years. 2. ) I believe the Bible Is the word of God. I believe this because the Bible meets the needs of all mankind. If you need comfort, love, forgiveness, or faith you can find some verse or chapter to address the need. I also believe the Bible because I have accepted Jesus Into my life and have faith that that the Bible Is true. 3. ) I believe In Jesus C hrist.I believe In him also because of faith. Jesus died In order to forgive us of our sins. Just because I cannot see him It does not mean he Is not real. No matter what I am going through I know he's there. If I need healing I pray and believe In him. If I need guidance In making a decision I ask and trust he will gulled me. The hard part Is to remain patient while waiting for him to show me the answers I seek. While waiting I keep praying to stay close to him. This way I do not stray and follow my own path.

Ethics and Professionalism in Accounting

AC 216 – Ethics and Professionalism in Accounting Exam #1 Name SOLUTIONS Part I. Multiple Choice (2 pts each, 40 pts total) Instructions: Select the one best answer to each question. 1. The insufficient anchor adjustment cognitive bias refers to: a. placing too much significance on the average value. b. placing significance on an erroneous prior value. c. overconfidence in one’s decision based on insufficient information. d. placing too much significance on a value which is the hardest to recall. 2. Which of the following characteristics typifies a complicated environment? . good practice. b. process reengineering. c. exclusive use of experts. d. best practice. â€Å"c† arguably makes sense but the word â€Å"exclusive† makes it less than the best answer. 3. Which of the following statements is correct: a. Problems can be universally agreed upon, while issues are subject to greater depth of debate. b. Problems and issues are both always universally agreed upon. c. Issues can be universally agreed upon, while problems are subject to greater depth of debate. d. Problems are exactly the same as issues. 4.Deciding whether to use strawberry or grape jam on one’s sandwich is: a. not a moral issue because no real decision needs to be made. b. a moral issue because a choice between alternatives is required. c. not a moral issue because no component of harm exists. d. a moral issue because consequences are important. 5. Ksenia believes that success is under her own control. She most likely has a/an: a. high internal locus of control b. high external locus of control c. high locus of control d. a lack of locus of control 6. Kohlberg’s theories on ethical awareness state that: . differing levels of ethical awareness exist. b. locus of control determines one’s level of ethical awareness. c. most individuals reach a â€Å"stage 3† level of ethical awareness. d. both A and C are correct. 7. Which of the following statem ents regarding Trevino’s eight steps to ethical decision making are incorrect? a. The framework starts off with mechanical steps followed by personal ones. b. Identification of stakeholders and weighing alternatives are two separate steps. c. In real life decision making, not all eight steps are always followed. d.The role of intuition is not considered. 8. Which of the following ethical approaches is considered to be a mixed framework? a. Kant ethics. b. Sidgwick’s dualism. c. Love ethic. d. Existentialism. 9. The Existentialism approach is similar to the egoism approach in what regard? a. Both are teleological approaches. b. Both are deontological approaches. c. Both have a narrow individual focus. d. Both balance individual and group considerations. 10. Which of the following statements is correct? a. Business ethics deals exclusively with the theory behind right and wrong. b.Business ethics deals with the application of standards of right and wrong. c. Ethics and l aw are synonymous. d. Ethics and morality are exactly the same since both deal with application of right and wrong. 11. Which of the following describes law and ethics. a. They are exactly the same. b. Some legal actions may not be ethical. c. All ethical actions are also legal. d. All legal actions are also ethical. 12. According to the textbook and class discussion, U. S. Federal Sentencing Guidelines: a. Treat all firms equally despite their attempts to act ethically. b.Increase the severity of penalties for firms that tried to act ethically but failed to do so. c. Attempt to reduce the severity of penalties when a firm has tried to act ethically. d. Treat misconduct as a clear cut matter of right or wrong. 13. The argument for extreme ethical relativism fails because: a. It is illogical. b. It advocates a consequentialist decision making framework. c. It advocates a mixed framework approach. d. Both A and C are correct. 14. Ethical conduct depends largely on: a. Good decision ma king. b. Practical application of standards of right and wrong. . Making decisions when not all facts are known. d. All of the above. 15. Which of the following best typify’s a Contractarian Ethics approach? a. Treating like cases in a consistent and fair manner. b. Focusing on overall collective benefit for society. c. Balancing just actions for individuals only. d. Everyone should look out for themselves only. In this way, overall society benefits. 16. A set of practices, for polite society, common to a particular group is called: a. etiquette. b. custom. c. law. d. professionalism. 17. According to Jim Collins great companies focus on: a.Short-term goals only. b. Long-term goals only. c. Both short and long term goals. d. Neither short nor long term goals. 18. Intuitionalism: a. is a mixed framework. b. emphasizes rules and exceptions to the rule. c. a deontological framework. d. Both â€Å"a† and â€Å"b† 19. Which of the following is correct regarding the d efinitions of the following terms? | |Morality |Ethics | |a. |Theoretical |Practical | |b. |Practical |Theoretical | |c. Theoretical |Theoretical | |d. |Practical |Practical | 20. Which of the following statements regarding business ethics is incorrect? a. The mechanics of thinking and decision making are key components. b. Use of different approaches and frameworks always yields the same decision since there is always a best option. c. Decisions often need to be made when all facts are not known. d. Just because more than one option exists, it does not mean that all options are acceptable. Part II. Essay (20 points each; 60 points total)Prepare a proper essay response to all three of the questions appearing below. 1. Define the notion of an â€Å"ethical dilemma. † What tests are available which help to indicate the presence of an â€Å"ethical dilemma? † 2. If you had to choose just one of the philosophical approaches discussed in this chapter to guide your decision making, which would you choose? Why? Or, if you had to rank them from most to least helpful, how would you rank them? 3. Citing an example to help illustrate your point, define and apply the 8 steps recommended in ethical decision making as discussed by Trevino.

freeclo Comapring Free Will in A Clockwork Orange and...

Free Will in A Clockwork Orange and Skinners Freedom and the Control of Man Socrates once said, Know thyself, and over two thousand years later were still perplexed with the complexities of human behavior. The concept of free will has been debated and challenged by science, religion, and philosophy throughout history. By free will, I mean our ability to choose and behave as we wish, without our choices being determined by outside sources. Such a notion has been discussed and disputed by philosophers like B.F. Skinner, Robert Kane, William Lycan, and Richard Hanley in very different ways. In order to better understand the arguments of Skinner and Kane, we must first understand the concept of determinism.†¦show more content†¦Those of us bound for Heaven wouldnt be heading there if we didnt live life according to Gods law. Therefore, none of our actions can surprise God, because He knows beforehand whether or not we will get to Heaven. In this way, our destiny is both determined and caused by our actions, similar to backward causation in time travel when the cause can occur after the effect. This does not lead to fatalism, though, because our actions, sinful or not, are anything but useless. They will determine where well spend our eternal life. While predestination doesnt necessarily lead to fatalism, it has led some to question the concept of free will. If, for example, God knows beforehand that Ill bring an umbrella to work, how can I not bring the umbrella? And if I cant, then how am I free? So determinism, if true, seems to mean we cannot have free will. Indeterminism, however, argues that not all events are caused by an earlier event. In fact, a strong reading of indeterminism would say that if there has been even one exception to determinism, then determinism must be false. Consider the following scenario: Its raining outside, I have an umbrella, but I decide against bringing it to work. In this example, the circumstances are the same as before when I brought the umbrella. Only this time the outcome was different. If my decision to leave the umbrella was uncaused, then determinism is false. While indeterminism makes the opposite argument about the causes of our

No Plagiarism Detected Section A Water System Essay

No plagiarism detected Section A. Water Systems Taking my own house as a basis for water system analysis in the dwellings, I have identified several purposes of water systems: firstly, drinking; secondly, domestic use. Washing basins, showers, baths, WCs, washing machines etc. Then there is firefighting use: fire systems, sprinklers, hose reels etc. And finally there is the water supply for the mechanical systems: for example, my house has a large green area, which must be supported by water system for plant growing and grass support. Unlike Western Europe, Russia is heavily filled with large residential multi-storey building complexes, and water supply is mostly centralised: Water supply company provides large residential and manufacturing sectors with river or reservoir water. However, the house that I am analysing is using the domestic system, which means that it uses water supply, which is extracted from private well, which need to be refilled regularly to supply substantial amounts of water. There are a lot of advantages of using domestic water supply system. For example, in the case of emergency, water supply can easily be stopped until the issues are resolved. It is close to impossible to stop water supply for one dwelling when the system is centralised without cutting the entire area off water supply, which is a significant issue in Russia, as most of the dwellings are very old and water supply systems regularly fail. Secondly, it is a smooth and all-seasonShow MoreRelatedAnnotated Bibliography: Plagiarism 39529 Words   |  158 Pagesï » ¿Plagiarism Bibliography Buckwalter, J. A., Wright, T., Mogoanta, L. and Alman, B. (2012), Plagiarism: An assault on the integrity of scientific research. J. Orthop. Res., 30:  1867 1868. Granitz, N. and Loewy, D. (2007). Applying Ethical Theories: Interpreting and Responding to Student Plagiarism. Journal of Business Ethics, 72(3), 293-306. Luke, B. and Kearins, K. (2012), Attribution of words versus attribution of responsibilities: Academic plagiarism and university practice. Vaccine, 30(50):Read MoreHealth And Indigenous Australian Peoples Essay2350 Words   |  10 PagesTitle: Bentley Anushia 22413376 assignment 3 Essay Due date: 15th September 2016 (extension approved) Declaration: I have read and understand the Rules Relating to Awards (Rule 3 Section 18 – Academic Misconduct Including Plagiarism) as contained in the SCU Policy Library. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work. 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Cuban Immigrants And The United States Essay - 2259 Words

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Contemporary Management free essay sample

The Classical Management approach attempted to apply logic and scientific methods to management of complex organisations, such as factories. It assumed that there was one best way to manage an enterprise. Classical Management comprises three different approaches: Scientific Management, which represents Frederick W Taylors work, developed scientific principles of management, focusing on the individual, rather than the team and aimed to improve efficiency through production-line time studies, breaking each job down into its components and designing the quickest and best methods of performing each component. He also encouraged employers to reward productivity. Employees did the physical labour, managers did the planning and organising. According to Taylor, employees were motivated by money. From Taylors research emerged time studies, work studies and industrial engineering, making an important contribution to the central procedures of many organisations. Â · Bureaucratic Management emerged from the work of Max Weber, who developed an ideal model organisation, hierarchical in structure, governed by a set of impersonal, formal rules and policies. We will write a custom essay sample on Contemporary Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Weber believed this was the most efficient way to organise and govern an enterprise. Â · Henri Fayols Administrative Management assumed that 14 general principles of management could be applied to any situation or circumstance: 1. division of work 2. authority 3. discipline 4. unity of command 5. unity of direction 6. subordination of individual interest to the common good 7. remuneration 8. centralisation 9. hierarchy 10. order 11. equity 12. stability of staff 13. initiative 14. espirit de corps Fayol divided managerial activities into five functions: planning, organising, commanding, coordinating and controlling. This idea set the basis for many modern management techniques stressing rational central planning. The Human Relations approach, focusing on work relationships as the key to improving workplace productivity, was inspired by the Hawthorne studies performed by Elton Mayo and Fritz Roethlisberger. They studied the effects of physical working conditions on employee productivity and fatigue. These studies suggested that leaders are able to positively influence employee motivation and productivity by showing concern for employee relationships. Mayo discovered that a work group would establish its own informal group performance norm, which represented what it considered to be a fair level of performance. The work group would convince ratebusters to slow down and slackers to work faster. Mayos conclusion that work is a group activity had a profound influence on modern individual management. Two key aspects of the human relations approach are employee motivation and leadership style. Pay can motivate only lower level needs and once those are satisfied, non-monetary factors such as praise, recognition, and job characteristics motivate human behaviour. Fayols Management approach emphasised maximum efficiency and productivity through standard operating procedures; viewed money as the one true motivator for workers; stressed the need for managerial control; and viewed organisations as machines. Taylors Scientific approach over-simplified the issues, emphasised the individual rather than the team and was hostile to trade unions and labour organisations. Whereas Fayol and Taylor both emphasised the production process and adjusted humans to this process, Mayos Human Relations approach emphasised the coordination of human and social elements in an organisation through consultation, participation, communication and leadership. However, the equation merely replaced rational economic man with emotional social man and this approach merely shifted the blame for poor performance from structural to personal attitudes and emotions. Both approaches held that there was one best way to manage all organisations. Assess the relevance of Classical Management theorists to the management of contemporary organisations. The modern assembly line pours out finished products faster than Taylor could ever have imagined. This production efficiency is just one legacy of Scientific Management. Its efficiency techniques have been applied to many tasks in non-industrial organisations, ranging from fast-food service to the training of surgeons. However, Taylors emphasis on productivity and speed placed undue pressures on employees to perform at faster and faster levels. This led to exploitation and resulted in more workers joining unions. Modern management is still viewed as a process that enables organisations to achieve their objectives by planning, organising and controlling their resources, as advocated by Fayol, but views gaining the commitment of their mployees through motivation as a key element. Hierarchical organisation (introduced by Fayol) has become the dominant, traditional mode of structure in large corporations and civil/public service departments. In some cases this mechanistic model works best, however, the emphasis is on efficiency and control, whereas a greater balance between people and performance is generally considered the more desirable approach nowada ys. Although the Classical Management (vertical/hierarchical) approach dominated organisational structure for decades, the Human Relations Movement (horizontal/inter-departmental), encouraging adaptation to external changes, seems the more relevant approach for modern management. Contemporary management builds on the Classical and Behavioural approaches and goes beyond them. The Systems approach of different strokes for different folks finally put the one best way theory to bed and has dominated modern organisational analysis since the 1980s. The Contingency approach views the organisation as an organism, segmenting as it grows, each segment specialising in knowledge and activity, all of which must cope with their external environment and integrate harmoniously. The main difference between Classical and Contemporary approaches is the modern belief that it is futile to search for one best way to manage an organisation. Instead, managers must take into account the internal and external environment to match the appropriate management practices to the surrounding circumstances for an effective outcome.